UNIVERSITÉ
DE MONCTON

Design of the visual identity and brand guidelines for the Faculty of Engineering’s fundraising campaign at Université de Moncton, commissioned by the Philanthropy and Alumni Relations team.

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The mandate was to develop a strong, distinctive, and contemporary campaign that reflects a modern vision of engineering, while engaging alumni and partners around a shared goal.

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The creative approach draws from the world of engineering to build a structured, credible, and forward-looking visual language—designed to capture attention, reinforce a sense of belonging, and elevate the campaign’s overall impact and credibility.

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The brand guidelines ensure consistency and longevity across all communication tools, supporting a clear, cohesive, and impactful campaign.