INTERGENERATIONAL
COMPLEX

We designed the Complex’s full brand universe, from branding to environmental signage. The visual concept is rooted in the idea of movement that brings people together, a place where sport, work, relaxation, and community naturally intersect.

 

The identity was developed to express connection, fluidity, and accessibility through a simple, warm, and dynamic visual language. Every decision — from brand strategy to color selection to on-site signage — was thoughtfully considered to ensure a cohesive experience for users and to strengthen a sense of belonging to the space. From the creation of the visual identity to its application within the space, every element was designed to support the user experience and strengthen the sense of belonging to the residents of Cap Acadie.